The exciting new Melbourne Victory partnership with Mayfield Childcare Centres has been officially confirmed for the 2025/26 season, strengthening community ties and opening new opportunities for children and families. This collaboration highlights Melbourne Victory’s commitment to building pathways into football while supporting education and development for young Australians.

Partnership Overview

Melbourne Victory announced that Mayfield Childcare Limited (ASX: MFD) will become a Premier Partner of the Club. As part of the agreement, Mayfield will serve as the official Senior Men’s Academy partner and the official back of training kit partner for both Melbourne Victory’s Senior and Junior Academy teams.

Mayfield Childcare is a leading provider with 45 centres across Victoria, Queensland, and South Australia, offering over 4,000 childcare places. Their strong reputation for high-quality childcare and education complements Melbourne Victory’s vision of creating enriching experiences for young people.

Shared Values and Vision

Caroline Carnegie, Melbourne Victory’s Managing Director, expressed her excitement about the collaboration. She emphasized that the partnership aligns with the Club’s mission to engage the Victorian community through football. “It’s wonderful to have an organisation like Mayfield on board supporting our Academy Programs into the 2026 season,” Carnegie said.

The Club’s community programs already focus on inspiring and connecting with young people. With Mayfield’s support, these initiatives will expand, offering more children the chance to engage in football and grow within a positive social environment.

Football Clinics and Community Engagement

As part of the partnership, Melbourne Victory will deliver football clinics across Mayfield centres in Victoria. These clinics aim to help children develop a love for football at an early age, fostering not only sporting skills but also teamwork, discipline, and confidence.

Additionally, the partnership will introduce:

• Discounted memberships for families

• Curriculum-based football activities across Mayfield centres

• Special activations during the 2025/26 A-Leagues Kids Round

These initiatives demonstrate a strong commitment to grassroots development and community inclusion.

Mayfield’s Perspective

Daniel Stone, CEO of Mayfield Childcare, highlighted the importance of the collaboration. He stated that the Melbourne Victory partnership reflects Mayfield’s focus on delivering joy, learning, and meaningful experiences to children.

“This partnership represents an important step in expanding our presence and reshaping our commercial offering to be more inclusive and supportive of children and family interests,” Stone said. “Seeing the Mayfield brand proudly displayed on youth jerseys and throughout junior academies is a powerful way to inspire children to reach their full potential.”

Stone also expressed optimism that this partnership could nurture future Australian soccer stars from within Mayfield centres.

Positive Impact on Families and Communities

With football being one of the most popular sports in Australia, the collaboration creates opportunities for thousands of families to engage with the sport more deeply. By combining Mayfield’s expertise in early childhood education with Melbourne Victory’s football programs, the initiative is set to enhance children’s physical literacy, social skills, and overall well-being.

Parents also benefit through discounted memberships and greater access to family-friendly activities, making the sport more affordable and accessible.

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Looking Ahead

The Melbourne Victory partnership with Mayfield Childcare is more than just a sponsorship—it is a strategic collaboration aimed at shaping the future of youth development. Both organisations share a vision of nurturing talent, promoting community connections, and inspiring the next generation through education and sport.

As the 2025/26 season approaches, families, fans, and communities can look forward to seeing the partnership come to life across academies, community programs, and matchday experiences.

Conclusion

This landmark Melbourne Victory partnership signals an exciting era for both football and childcare communities in Australia. By combining sport with education and community values, Melbourne Victory and Mayfield Childcare are setting the stage for a brighter future where children are inspired to dream big, learn, and thrive.